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Digital Marketing Institute sets the global standard in digital marketing and selling certification. It has certified more professionals to a single digital education standard than any other certification body. At LIFELONG, we will provide you all resources needed to get certified in digital marketing. 

Certified Digital Marketing Professional
Certification Preparation Program


This program covers all the key areas required to become a skilled digital marketer in any industry or sector. By taking this program from the Digital Marketing Institute, participants develop hands-on skills required to implement successful multi-channel digital campaigns.  

Learning Objectives

  • Conduct digital research, set business objectives for campaigns and develop a targeted digital marketing strategy

  • Build and publish a well-designed and high performing and optimized website aligned to your business goals

  • Create and curate compelling and innovative content that drives ROI

  • Set up, optimize, create, execute and report on organic and paid ad campaigns on Facebook, Twitter, LinkedIn, Instagram & Snapchat

  • Boost your website’s organic ranking by optimizing technical on-page and off-page elements

  • Create and manage paid search campaigns in Google AdWords and use Google Analytics to measure performance

  • Use Google AdWords to create display and video advertising campaigns and ads using a variety of platforms to evaluate their impact and performance

  • Design effective emails that generate leads, retain customers and inspire evangelists

  • Set goals for your business and website, and understand how analytics tools are used to help measurement

  • Use owned, accessed, desk, audience, competitor and social listening research to create a how-to guide for all digital marketing activities

Course Outline

Please contact us to receive detailed course outline.


LIFELONG is a partner of Digital Marketing Institute (DMI). Established in 2008, DMI specializes in Digital Marketing and Digital Selling learning programs. DMI has, to date, trained over 18,000 people across six continents. Its syllabus is defined and endorsed by the world’s leading digital brands and agencies. Programs are taught by expert practitioners currently working in digital marketing or digital selling who shape participant's learning by their own practical experiences.



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Project Management Professional, Program Management Professional, Portfolio Management Professional, PMI Risk Management Professional, Project Management Body of Knowledge Guide, PMP, PgMP, PfMP and PMI-RMP, PMBOK Guide are registered marks of  Project Management Institute, Inc. SHRM-CP and SHRM-SCP are registered marks of Society for Human Resource Management. Certified Customer Experience Professional and CCXP are registered marks of Customer Experience Professionals Association. Certified Digital Marketing Professional is a registered mark of Digital Marketing Institute. 

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